Interim growth & transformation
for mid-market & PE-backed firms.
An operator who turns paid media, martech and ERP programmes into P&L results — then builds the operating cadence that makes the gains stick.
Real mandates. Real P&Ls.
Receipts.
P&L impact, then the story.
A snapshot of mandates across performance marketing, PE-backed cost programs, ERP rollouts and M&A integration — measured by the numbers boards and sponsors actually care about.
Mandated by the CEO to protect margin across the marketing P&L. Insourced a €475K/month paid-acquisition engine — cut agency dependency, deployed AI-assisted bidding and rebuilt the CRM lifecycle (CTOR 9% → 27%, +25% revenue from owned channels).
Margin-accretive growth, not vanity volume — and the team finally owns the engine.
Led the PE-backed cost program with the sponsor's advisors ahead of divestment — €9M out of the run-rate across a 900-person enterprise software group serving global OEM clients. Direct, defensible EBITDA impact at exit.
Board-level rigour applied to the operating model — value created, not just promised.
Owned the commercial relationship and growth agenda across a €7.5M ARR enterprise portfolio. Built and led a global team managing 250+ accounts; sold AI-driven customer-service software to Directors & DPOs in financial services, telco and public sector.
Pipeline quality changed — Directors and DPOs in the room, not procurement.
Delivered a €10.5M government workforce-development programme on time, externally approved by a Big Four PMO. Cross-border stakeholder management with regulators, ministries and a multi-vendor delivery chain.
Externally audited, delivered on schedule — the rare combination at this scale.
Need an operator in the room?
Pre-deal diligence, an interim CMO mandate, or a PE-backed turnaround. In 20 minutes you'll get a candid read on the value-creation levers, what's leaking margin, and where the first 100 days should land. No pitch deck, no pressure.
What's moving the operating model.
A live read on performance marketing, digital transformation and AI — the three forces reshaping how mid-market and PE-backed firms turn marketing and operations into P&L impact. Filtered for what actually changes a board's decisions.